Ikea creative gurus do it again
Quite often on my blog i have featured Ikea digital advertsing and Guerilla promotions and I am contiuned to be in awe of the creative heads behind the driving force that is Ikea. They continue to push the boundaries in digital and are relentless is delivering innovative ideas one after the other.
From the Ikea Heights, instore drama filmed in secret to this very clever piece of Guerilla marketing. Ikea sent teams equipped with powerful portable projectors into cinemas, they then projected the prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors.
This is one daring execution but it works so well, IKEA are all about: surprising many people with fresh ideas for everybody’s everyday life. What will they think of next!