Ikea creative gurus do it again

Quite often on my blog i have featured Ikea digital advertsing and Guerilla promotions and I am contiuned to be in awe of the creative heads behind the driving force that is Ikea. They continue to push the boundaries in digital and are relentless is delivering innovative ideas one after the other.

From the Ikea Heights, instore drama filmed in secret to this very clever piece of Guerilla marketing. Ikea sent teams equipped with powerful portable projectors into cinemas, they then projected the prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors.

This is one daring execution but it works so well,  IKEA are all about: surprising many people with fresh ideas for everybody’s everyday life. What will they think of next!

Check out the full campaign here

Advertisements

Tags: , , , , , ,

About w3bkitten

Creative Director at Framestore VR Studio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: