Full screen flash video

Check out the site: http://www.salt101.com

The site features award-winning author Alton Brown giving great cooking tips with his trademark humor and expertise, nice touch. I really like the unique test kitchen and a timeless laboratory which provided the setting for a pair of unique interactive games which are really well produced, especially “The Proper Pinch,” a game in which the user can control Brown’s hand to apply the correct sprinkling of salt to meat, there is plenty to explore in this rich and engaging video experience.

I often pitch ideas and concepts like this, but alas not all clients have these budgets it’s a shame as this delivers a rich experience for the users and is great brand engagement.


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About w3bkitten

Creative Director at AKQA NYC

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