Social Brand Experience
I’m not one for reading endless reports but this presentation contains the FEED highlights from the Razorfish Digital Brand Experience Report 2009. The report is an interesting read as it charts how technology is changing the way consumers engage with brands and is a must read for every creative out there!
Some interesting little nuggets from this report to think about next time your coming up with ‘the next big idea’ or trying to persuade your lovely client to find more budget is they found that
‘Consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can’t imagine not making them a part of their world — on Facebook, Twitter or even their own blogs.’
Razorfish, like always have made the reports entirely available online for free. You can download the full report here,
Thank you Razorfish for sharing your finds with us all, you’re all rather nice!
About w3bkittenCreative Director at AKQA NYC
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