Live stream on Skype with www.phoneboxexperiment.com
Really like the creative thinking behind the Viral Factory’s campaign for Skype. A live-stream, ten-day campaign which features a man camped outside of a phone box in southern Spain, trying to keep hold of all of his worldly possessions. Has that caught your attention already?
Rob Cavazos was selected to become the ‘Wilderness Man’ from a host of applicants, whats interesting about this is that people will be able to interact with Rob in real time and request any of the items he has with him, nice! Rob is fluent in English, German and Spanish, may argue to keep his possessions but ultimately he has to relinquish them and will take down the person’s address to post it to them.
The live video can also be embedded into social networking sites and blogs so that users can share it with their friends.
The global campaign includes a teaser trailer, which will be followed by a ‘round-up’ film of all the action from the ten days. Check out the Website www.phoneboxexperiment.com and give him a call!
About w3bkittenCreative Director at AKQA NYC
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