Who’s the daddy on Facebook?
This is a must for any digital creative agency to learn from, The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook.
Various metrics—including fan numbers, page growth, frequency of updates, creativity as determined by a panel of judges, and fan engagement ( this is the key they measured how real fans actually reacted with and engaged with the creative ).
I wasn’t surprised to see Ben and Jerry’s icecream in there in in 30th place with 987,761 fans to date neither did it surprise me Starbucks are sitting pretty at 2nd place.
The coffee company won almost 200,000 new fans in a single week in late July, thanks in part to a free pastry promotion with a staggering 5,034,578 fans there is a lot brands can learn…