How to use social media well? Ask ikea!
What inspires me about this campaign is not that they used Facebook, and not that they gave away prizes ( we all know consumers love freebies ) but the creative method in which they engaged the facebook audience! It certainly created a ripple effect that they wanted to achieve.
Welcome to a new breed of digital campaigns!
About w3bkittenCreative Director at AKQA NYC
- 😋 @cannes_lions you are spoiling us #lionsjudging #CannesLions https://t.co/vd9ylBOxbN 13 hours ago
- It’s all gone crazy today #lionsjudging #canneslions @cannes_lions @scarletboswell @HammerheadVR #digitalcraft… twitter.com/i/web/status/1… 15 hours ago
- Day 3: Judging begins again - it’s not all sun and palm trees #canneslions #lionsjudging https://t.co/n87gV7BBYl 16 hours ago
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