How to use social media well? Ask ikea!
What inspires me about this campaign is not that they used Facebook, and not that they gave away prizes ( we all know consumers love freebies ) but the creative method in which they engaged the facebook audience! It certainly created a ripple effect that they wanted to achieve.
Welcome to a new breed of digital campaigns!
About w3bkittenCreative Director at Framestore VR Studio
- Experimenting with Light Fields @google blog.google/products/googl… 4 days ago
- RT @The_Dots_UK: Last but not least today, a massive thanks to our very own icon @pip_jamieson, who inspires the Dots team everyday with he… 1 week ago
- Thanks to the awesome @REWINDco Folks for always shining a light on Amazing women, much love to @LCarvalhoSe and… twitter.com/i/web/status/9… 1 week ago
- 41,007 hits