How to use social media well? Ask ikea!
What inspires me about this campaign is not that they used Facebook, and not that they gave away prizes ( we all know consumers love freebies ) but the creative method in which they engaged the facebook audience! It certainly created a ripple effect that they wanted to achieve.
Welcome to a new breed of digital campaigns!
About w3bkittenCreative Director at Framestore VR Studio
- Incredibly honored to be selected as one of the Top 50 Creative Leaders @CreativeReview #CreativeLeaders50 #VR… twitter.com/i/web/status/8… 17 hours ago
- Excited to see my TedX talk on Virtual Reality reached over 25,000k views. The future is Virtual Watch it here:… twitter.com/i/web/status/8… 1 day ago
- The Sci-Fi Guru Who Predicted Google Earth Explains Silicon Valley’s Latest Obsession vanityfair.com/news/2017/06/n… 3 days ago
- 40,834 hits