Sometimes the shittest ideas work


Can you believe a radio station in Brussels used shit tactics to raise awareness. Every summer the radio station are present at all major music festivals, but with a modest budget, they have to battle for consumer attention with the likes of Coca-Cola, the little man surely can’t compete or can they?
So the clever creatives created a cushion, which looked exactly like a cow’s droppings. The Sitshit was for sale at every major summer festival for just 2 euros, it was a big, huge gigantic hit.  People lined up in long queues so they could get their own copy!

Sometimes, the weirdest craziest ideas work, and you don’t need big budgets and huge names to raise a little bit of attention…you just need a lot of balls!



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About w3bkitten

Creative Director at AKQA NYC

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