The power of viral videos!
When the Dutch Ministry of Transport needed to raise awareness for a bike safety campaign they decided to get the message across using a more relevant media. About time the big wigs paid a little attention to what interests our young consumers today, and made their message a touch more creative!
The ministry of transport created a viral video in order to create awareness for an campaign on bike lights and safety. Check out the video the bikes look great and the message gets across simple. Within 2 weeks, the video received 150.000+ views on YouTube .
About w3bkittenCreative Director at AKQA NYC
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