The power of viral videos!
When the Dutch Ministry of Transport needed to raise awareness for a bike safety campaign they decided to get the message across using a more relevant media. About time the big wigs paid a little attention to what interests our young consumers today, and made their message a touch more creative!
The ministry of transport created a viral video in order to create awareness for an campaign on bike lights and safety. Check out the video the bikes look great and the message gets across simple. Within 2 weeks, the video received 150.000+ views on YouTube .
About w3bkittenCreative Director at Framestore VR Studio
- From collaboration, ingenuity & passion comes great work!This is testament to the formidable VR team @Framestore… twitter.com/i/web/status/8… 3 days ago
- FINAL WEEK to apply for Reframed Project Development Programme. Develop your immersive/interactive story idea… twitter.com/i/web/status/8… 4 days ago
- Honored to be part of the international selection jury for #vowss - Showcasing women in Creativity @Cannes_Lions… twitter.com/i/web/status/8… 5 days ago
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