Coke ‘happiness ambassadors’ to travel world and blog about it
Brands have often tried to tap into the most simple of human emotion – Happiness.
I love Cokes new campaign, in January 2010 they are sending a team of travellers on a quest to visit 206 countries where people drink and enjoy coke – the team have 365 days to complete the mission. Not a bad job if you ask me. Meet the Happiness Ambassadors and follow their journey on twitter and Facebook. Happiness goes around.
About w3bkittenCreative Director at Framestore VR Studio
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